*Informal joint slogan chosen by Likud- Beitenu: "Leadership vs. seat chase; unity vs. parties formed by political refugees."
Party's slogan: "Shelly works for you." unofficial slogan: "It's either Shelly or Bibi."
*Tzipi Livni's Hatnua: "Netanyahu and Lieberman means danger. Livni means hope."
*Habayit Hayehudi's slogan: "There's room for everyone."
slogan: "We came to make a difference."
campaign's official slogan is yet to be announced.