Tuesday, December 18, 2012

First English Produced Campaign Ad Aimed at Anglo Voters

(Jpost). The Bayit Yehudi became the first party  to produce an English campaign video, featuring Naftali Bennett and other candidates.

 In the video, Bennett says his parents are from California and chose aliya out of Zionism and love for Israel. “The Bayit Yehudi is your home because it represents the same values and ideals that led you to make aliya. It’s time to take the message of your aliya to the entire country.” 

The video also includes quotes from candidates Ayelet Shaked, Moti Yogev, Yoni Shetbon and Jeremy Gimpel. The party promised that more videos would follow ahead of the election. “Growing up in America, a Jewish education was a luxury for a select few,” Gimpel said in the video. “If you believe that every Israeli child deserves a quality Jewish education, the Bayit Yehudi is your home.” 

Bennett boasted about Gimpel, who is 14th on the list, saying he was proud to have an Anglo representative in what he said was a realistic spot. “We’re gearing our party to be the primary address of the English-speaking community in the country,” Bennett said. “Coming from that background I fully understand the contribution they add to our society.”