Sunday, December 9, 2012

Labor party reveals campaign slogan: 'Bibi is Good for the Rich, Shelly is Good for You'

Labor revealed its election campaign centered around the slogan "Bibi is good for the rich – Shelly is good for you" on Sunday, continuing its focus on social issues, Lahav Harkov reports in the Jerusalem Post.

According to Labor's strategic adviser Shalom Kittal, the party is not using the campaign to create an agenda; rather, the campaign was created based on existing socioeconomic concerns.
Kittal pointed to research by American strategist Stanley Greenberg for Labor, which showed that 53 percent of Israelis say socioeconomic issues are most important to them in voting, while only 32% chose peace as their priority.

As for the party's slogan, Labor plans to splash it across billboards and buses, but is also planning an "open source" campaign, letting the public choose its own messages.

Labor plans to launch a website and smartphone apps allowing users to add a message to a banner that says "Shelly is good for you." Users will be able to download the graphic for free to upload to social media, or pay for a bumper sticker, t-shirt or banner.