Monday, January 26, 2009

Kadima launches campaign slogan:"Tzipi Livni – A Different Kind of Prime Minister."


Despite public opinion polls, Kadima members are confident they're about to win the elections: Two weeks before Election Day, the Kadima party relaunched its campaign Monday under the slogan, "Tzipi Livni – A Different Kind of Prime Minister."

"Our experience says that the undecided voters come from the intelligent parts of the public, and these are people who do not walk with a ballot stuck to their forehead," said Interior Minister Meir Sheetrit, who heads of Kadima's PR headquarters.

"The elections are between two candidates only, (Kadima Chairwoman Tzipi) Livni or (Likud Chairman) Benjamin Netanyahu," he added.

Vice Premier Haim Ramon also feels that the elections have yet to be decided.
"Whoever is busy summarizing the election campaign is making a serious mistake. Thirty percent of the public are still undecided, and this is unprecedented. The Likud is being arrogant and the election campaign is far from being decided.

The campaign managers, Reuven Adler and Eyal Arad, presented part of the election ads, some of which directly attack Netanyahu's reliability and others which try and present Livni as a person one can connect to.

"There's no pressure here, the pressure is elsewhere," said Arad. "We know what we're doing. The public is eager to hear what Livni has to say. Bibi fails to express his stances because he has been taken captive by his own party and by elements outside of it. He is trying to almost secretly slip into the Prime Minister's Office, but Bibi is afraid."