According to the data by war and peace index:49% of Israelis say they will base their vote on the parties' ideology, 26% will base their choice on whoever heads the party, and 15% said the two factors were of equal importance.
A segmentation of the results revealed that 47% of the public views a party's stand on matters of security as pivotal; 23% see education and welfare issues as crucial and 13% see financial issues as such.
As for the differences between the parties on matters of defense, finance education and welfare, 59% of the participants said they so no real difference between the doctrines presented by Labor and Kadima; but 63.5% noted the differences between Labor and Likud on all pivotal issues, and 56% noted the difference between the stands presented by Kadima and those of the Likud.
