Sometimes the message is about the name. In this case, for one of the highly favorites among the Women candidates who are seeking to be placed in a realistic place on the Likud list for the 19th Knesset, taking place in Tel Aviv today.
"Bibi needs Barak in Likud," the video opens. "But [Ehud Barak] is not one of ours, and this Barack [Barack Obama] will not make Aliyah. We need our own Barak."